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Pauline Yong

CFTe, CFP, MBA | Financial Coach

Pauline Yong has spent her career helping people invest and manage portfolios. She holds the following professional qualifications: a Financial Planning Representative (a CMSRL license holder), a Financial Advisor Representative (FAR), and a Certified Financial Technician (CFTe). Pauline is a contributor on Market Outlook for CityPlus FM and a featured columnist at Money Compass financial magazine. She is the course facillitator for Financial Planning Association of Malaysia (FPAM) and the author of 5 investment and financial planning books.


Are you a Rational Investor in an Irrational Financial World?

The traditional finance theory suggests that the price of a public listed company is a reflection of its true value based on the information available on the company, this is known as the Efficient Market Hypothesis (EMH).

By Pauline Yong

Investing in Economic Moat Stocks

An “economic moat” is a competitive advantage that is unique to an individual company which is difficult for rivals to imitate. It acts as a barrier-to-entry for competing firms aspiring to capture market share, and it protects the long-term viability of a company.

By Pauline Yong

Setting your Financial Goals

Goals are critical in the financial planning process. After all, what is the point of saving if you don’t know what you’re saving for? This is where setting goals comes into play. Without financial goals you may be doing all the right things yet still have no idea what you’re trying to accomplish.

By Pauline Yong

Investors vs Traders

Many people are lured into the world of trading because of the promise of “Quick Returns”! Yes, you can make money real fast, but you can lose your money real quick too!

One important thing to understand is that trading and investing are two very different ways of profiting from the financial markets.

By Pauline Yong

Trading Personality

If you are a new trader, it may be difficult for you to choose your trading style, but it is absolutely a necessary step for your long term success as a trader. By choosing the trading style that best suits your personality, you will have a better chance of being a profitable trader.

By Pauline Yong

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