Behavioural Investing: Understanding The Psychology of Investing


We all like to think that we behave rationally when trading, but in reality we are often swayed by emotions. Most financial theories are based on the idea that everyone takes careful account of all available information before making investment decisions. However, researchers have uncovered a surprisingly large amount of evidence that this is not the case.

This book gives plenty of examples of investment mistakes, and analyses them from a Behavioural Finance perspective.


Behavioural Finance is the study of the influence of psychology on the behaviour of investors and their subsequent effect on the markets. It combines the discipline of psychology and economics to explain why and how people make irrational or illogical decisions when they make investment decisions.

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